Zlato Labs · Findability Score

Your business is 🔥.
Can anyone 🔍 find it?

Drop in your website. In about 15 seconds see how findable you are on Google and AI, plus the exact issues holding you back.

No login. No "https://" needed. About 15 seconds.
We check what these see: GoogleChatGPTPerplexityMaps
Scoring your site…
Zlato Labs · Findability Scorecard

How findable is your site?

Your score blends search (SEO), answer engines (AEO) and local visibility with web best practices - the signals Google and AI assistants use to decide whether to show your business.

0urgent fixes
0total issues
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Want it all fixed for you instead? The $1,500 Sprint →

Get the full report - $99 →

Your overall score averages the areas below - and they move on their own. A strong one (say, your technical setup) doesn't make up for a weak one (like AI or search). The low ones are where you're losing customers. Each pillar starts at 100 and loses points for every issue found: critical -40, high -20, medium -10, low -4. That is the whole formula, no black box.

What's holding you back

Every issue, ranked, with the evidence for each so you can check our work. The $99 report adds the exact fix for each, in priority order, plus a human review.

Want this fixed for you?

The Findability Sprint turns this scorecard into done work: we fix the issues above, wire up your schema and local listings, and re-run the AI tests so you can watch the answers change.

See the Sprint - $1,500 →

Not ready for the full fix? Start with the $99 full report - every issue with the exact fix.

Want to talk it through first? Email me: blagica@zlato.co

- Blagica, Zlato Labs


How it works

Three steps. Fifteen seconds.

🔗

Drop your URL

No login, no setup. Paste your website and hit scan.

Get your score

A 0 to 100 findability score across search, AI answer engines, local and technical.

🔍

See what they miss

Every issue keeping customers and AI from finding you, ranked, in plain English.

🛠️

Know your next step

Fix it yourself with the $99 report, or have us do it in the Sprint.

Pick your path

Free to skim. $99 to know. $1,500 to be done.

Free skim
$0

Find out where you stand.

  • Your findability score, instantly
  • The four pillars: search, AI, local, technical
  • Your top issues in plain English
  • Email unlocks your full issue list + PDF
Scan your site free
Full Report
$99 one time

Know exactly what to fix, and in what order.

  • Every issue on your site, not just the top few
  • The exact fix for each one, prioritized
  • Branded PDF within 2 business days, most likely 1
Get the full report →
Findability Sprint
$1,500 flat

It all gets fixed for you.

  • Everything in the $99 Full Report
  • How your competitors show up in AI, and where you can beat them
  • Structured data, deployed on your site
  • Google Business Profile, corrected and completed
  • Citations and listings, cleaned up everywhere
  • Page titles and structure, rewritten
  • Answer-ready content AI can quote
  • Before and after, side by side
  • 30-day follow-up check
See the Sprint →
The basics

What is a findability score?

A findability score is a 0 to 100 measure of how easily new customers can find your business online. It blends four things: whether Google can rank your site, whether AI assistants like ChatGPT can read and recommend you, whether you show up in local search, and whether the technical basics are in place. Zlato's is free and takes about 15 seconds.

How is it calculated?

Your score is the average of four pillars, each graded 0 to 100: Search (SEO), Answer Engines (AEO), Local Findability and Technical Setup. Each pillar starts at 100 and loses points for every issue found: a critical issue costs that pillar 40 points, a high costs 20, a medium 10 and a low 4. Nothing is hidden, so you can see exactly what moved the number.

What is a good findability score?

90 and above is strong. 70 to 89 means you are findable but leaking customers through fixable gaps. Below 70 means the people looking for a business like yours are not finding you. The good news is that most of the gap is usually a handful of missing basics, not a rebuild.

Why does this matter more than it used to?

Because the search box is not the only door anymore. Customers ask ChatGPT, Perplexity and Google's AI for a recommendation and act on the answer. Those tools read your website differently than a person does. If your site cannot tell a machine what you do, where you are and who you serve, you are not in the running for the answer, no matter how good your business is.

Is it really free?

Yes. The score and the full list of what is wrong cost nothing and need no login. The exact fix for every issue in priority order is the $99 full report. Having it all fixed for you is the $1,500 sprint.

Blagica Bottigliero, founder of Zlato Labs
Who's behind this

Big-brand experience. Small business heart.

I'm Blagica Bottigliero. I grew up in a family of small business owners, then spent 25 years driving digital growth at places like Motorola, Orbitz and Edelman, with an Emmy for my work in new media along the way. Now I'm back where my heart is. I've led small business organizations, worked on economic development projects focused on small business and spoken for the Main Streets organization. Small businesses are 99.9% of all U.S. businesses, and most are invisible to the AI tools customers now ask first. Think of this as big-company knowledge at a small business price. You built something real. I built this so people can find it.

How this works: we read your site the way Google and AI engines do - the on-page findability signals across your homepage and a few key pages. It's a quick snapshot of where you stand, not a guarantee of rankings or traffic. Sites that block automated checks or run entirely on JavaScript may read incompletely - we'll tell you when that happens. Built for small & local businesses.

A Zlato Labs tool · zlato.co
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